1. Introduction
Caribbean 360 Media Ltd ("Caribbean360", "we", "us") is committed to processing and retaining personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and protect our legitimate interests.
This Data Retention Policy explains how long we keep different categories of data, the legal basis for these retention periods, and how data is handled when retention periods expire.
This policy should be read alongside our Privacy Policy, which provides full details on how we collect and use personal data.
2. Retention Principles
We apply the following principles when determining how long to retain data:
Purpose limitation: Data is kept only as long as necessary for the purpose it was collected
Legal compliance: Certain data must be retained to meet regulatory and legal requirements
Legitimate interests: Some data may be retained to protect our legal rights or for security purposes
Data minimisation: We regularly review and delete data that is no longer needed
Secure disposal: When data is deleted, it is done so securely and irreversibly
3. Retention Schedule
The following table summarises our retention periods for different categories of data:
| Data Category | Retention Period | Legal Basis |
| Account profile data | Duration of account + 2 years | Contract performance; legitimate interests |
| Authentication credentials | Duration of account | Contract performance; security |
| Subscription records | Duration + 7 years | Legal obligation (tax/accounting) |
| Payment transaction data | 7 years from transaction | Legal obligation (financial records) |
| Billing address | 7 years from last transaction | Legal obligation (tax compliance) |
| Reading history | 26 months | Legitimate interests (personalisation) |
| Article meter counts | Rolling 30-day window | Contract performance |
| Content preferences | Duration of account | Contract performance |
| Ask360 query logs | 12 months | Legitimate interests (service improvement) |
| Newsletter subscriptions | Until unsubscribe + 6 months | Consent; legitimate interests |
| User comments | Duration of account + 1 year | Legitimate interests |
| Support communications | 3 years from resolution | Legitimate interests (dispute resolution) |
| Analytics data | 26 months | Legitimate interests (service improvement) |
| Security logs | 12 months | Legitimate interests (security) |
| Access logs (IP, device) | 90 days | Legitimate interests (security) |
| Cookie consent records | Duration of consent + 1 year | Legal obligation (accountability) |
| Marketing consent records | Duration of consent + 3 years | Legal obligation (accountability) |
4. Detailed Retention Categories
4.1 Account and Profile Data
This includes your email address, display name, profile picture, and account preferences.
Active accounts: Retained while account is active
Inactive accounts: Accounts with no login for 3 years may be flagged for deletion with prior notice
Closed accounts: Core profile data retained for 2 years to handle disputes, then deleted
Founding Member status: Retained permanently as part of subscription history
4.2 Subscription and Payment Data
We retain subscription and payment records to comply with UK tax and accounting regulations.
Active subscriptions: Full records retained
Cancelled subscriptions: Records retained for 7 years from cancellation
Payment card details: Not stored by us; held by Stripe under their retention policies
Invoices and receipts: 7 years (HMRC requirement)
Geographic pricing eligibility: Duration of subscription
4.3 Content Interaction Data
This includes your reading history, saved articles, and content preferences.
Reading history: 26 months (used for recommendations and analytics)
Article access meter: Rolling 30-day count for free tier metering
Saved articles and bookmarks: Duration of account
Deep Dive panel access logs: 12 months
Download history: 12 months
4.4 Ask360 and AI Interaction Data
When you use our Ask360 assistant, we retain query data to improve the service.
Query text and responses: 12 months
Query metadata (timestamp, context): 12 months
Aggregated, anonymised usage patterns: Indefinitely
Ask360 queries are not linked to your account for longer than 12 months. After this period, any retained data is anonymised.
4.5 Analytics and Technical Data
We use analytics to understand how our service is used and to improve it.
Google Analytics data: 26 months (controlled by our GA settings)
Internal usage analytics: 26 months
Error logs: 90 days
Performance monitoring data: 30 days
4.6 Security and Compliance Data
Certain data is retained for security and legal compliance purposes.
Authentication logs: 12 months
Failed login attempts: 90 days
IP address logs: 90 days
Consent records (cookies, marketing): Duration of consent plus 3 years for accountability
Data subject requests: 3 years from completion
4.7 User-Generated Content
Comments and other content you create on our platform.
Published comments: Retained while account is active and for 1 year after account closure
Deleted comments: Removed within 30 days of deletion request
Reported/moderated content: May be retained for 2 years for legal purposes
4.8 Communications
Records of communications between you and Caribbean360.
Customer support tickets: 3 years from resolution
Email correspondence: 3 years
Feedback and surveys: 2 years (anonymised thereafter)
5. Data Deletion and Anonymisation
5.1 Automated Deletion
We operate automated systems that identify and delete data that has exceeded its retention period. These systems run regularly to ensure compliance with this policy.
5.2 Manual Deletion Requests
You may request deletion of your data at any time by contacting us or through your account settings. Upon receiving a valid deletion request:
We will delete or anonymise your data within 30 days
Some data may be retained where we have a legal obligation or legitimate interest (e.g., fraud prevention, legal claims)
Backup copies are purged within 90 days of deletion from live systems
5.3 Anonymisation
Where possible, we anonymise data rather than delete it entirely. Anonymised data cannot be linked back to you and may be retained indefinitely for statistical and research purposes.
6. Special Circumstances
6.1 Legal Holds
If we are involved in litigation or anticipate legal proceedings, relevant data may be retained beyond normal retention periods until the matter is resolved.
6.2 Regulatory Investigations
Data relevant to regulatory investigations will be retained as required by the relevant authority.
6.3 Fraud and Abuse
Data related to suspected fraud, abuse, or Terms of Service violations may be retained for up to 7 years to protect our legal interests.
7. Third-Party Data Retention
Some of your data is processed by third-party service providers. Their retention practices are governed by their own policies:
Stripe (payments): Subject to Stripe's data retention policy
Google Analytics: 26 months (configured by us)
Supabase (hosting): Subject to our instructions and their data processing agreement
We ensure all third-party processors are contractually bound to appropriate data protection standards.
8. Backup and Archive Data
We maintain backups for disaster recovery purposes:
Daily backups: Retained for 30 days
Weekly backups: Retained for 90 days
Monthly archives: Retained for 1 year
When data is deleted from live systems, it is also removed from backups within the backup retention cycle (maximum 90 days).
9. Your Rights
Under UK data protection law, you have the right to:
Request access to your personal data
Request correction of inaccurate data
Request deletion of your data (subject to legal retention requirements)
Object to processing based on legitimate interests
Request restriction of processing
Data portability
To exercise these rights, contact us at info@caribbean360.com. For more information, see our Privacy Policy.
10. Policy Review
This Data Retention Policy is reviewed annually and updated as necessary to reflect changes in our practices, legal requirements, or business needs.
11. Contact Us
For questions about this policy or our data retention practices:
Email: info@caribbean360.com
Website: caribbean360.com/contact
Data Controller: Caribbean 360 Media Ltd, United Kingdom