Jamaica's Lisa Hanna launches luxury skincare brand

Former Jamaican MP and Miss World 1993 Lisa Hanna has launched Lisa Hanna Beauty, a seven-product luxury skincare brand built around a philosophy of 'aging intelligently' — marking a bold new chapter after nearly two decades in politics.

Former Miss World and Jamaican parliamentarian Lisa Hanna has officially stepped into the global beauty arena, launching Lisa Hanna Beauty — a seven-product luxury skincare line built around a philosophy of "aging intelligently."

The announcement was made Tuesday via social media, where Hanna introduced the brand with a deeply personal message challenging conventional beauty standards. "Beauty wasn't meant to be defined. It's not a standard, it's not a filter, it's not youth to recapture. It's the courage to let your laughter rise unedited; it's the grace to let your story show — scars and all," she said in a video shared across her Instagram page and the brand's official account.

Developed in partnership with a globally recognised Italian laboratory, the collection features proprietary quantum ReCP technology, combining lipids, vitamin C, and matrikin peptides to support skin regeneration, hydration, and texture. The seven products include the Advanced Balance Cleanser, The Serum, The Moisture Crème, Luminous Face + Body Glow, Instant Relief Eye Gel, Hydra Dew Elixir, and Advanced Fade Balm — with prices ranging from approximately US$50 to US$130.

The line is available directly to consumers online and at The Spa by Equinox Hotels in New York. Hanna, who retired from Parliament last year after 18 years of service, projects the brand will surpass US$1 million in first-year sales — signalling serious ambitions for the Jamaican-born beauty entrepreneur on the world stage.

• Brand name: Lisa Hanna Beauty • Launch announced Tuesday via social media • Seven products in the debut collection • Developed with a globally recognised Italian laboratory • Features proprietary quantum ReCP technology (lipids, vitamin C, matrikin peptides) • Prices range from approximately US$50 to US$130 • Available online and at The Spa by Equinox Hotels in New York • Hanna retired from Parliament after 18 years of service • Projected to exceed US$1 million in first-year sales • Philosophy centred on 'aging intelligently'

Hanna's entry into the global beauty market carries weight beyond the business case. By positioning Lisa Hanna Beauty around aging as growth rather than decline, the former Miss World and 18-year parliamentary veteran is challenging a multi-billion-dollar industry that has long profited from women's insecurities — and she's doing it on her own terms at 50.

With the line already secured at The Spa by Equinox Hotels in New York and first-year sales projected to surpass US$1 million, the brand signals a broader moment for Caribbean women in premium global commerce. Hanna's trajectory — from rural Jamaica to Miss World 1993, the United Nations, Parliament, and now luxury skincare — lends the brand an authenticity that marketing budgets rarely manufacture. For the region, it reinforces a growing narrative: that Caribbean talent doesn't just compete on the world stage, it helps redefine it.

Predictions: • Lisa Hanna Beauty could expand distribution beyond New York into Caribbean luxury hospitality and retail within 18–24 months given regional brand affinity. • The brand's 'aging intelligently' positioning may inspire similar Caribbean-founded wellness and beauty ventures targeting the premium segment. • First-year sales could exceed the US$1 million projection if regional diaspora markets in the UK and Canada are activated.

Social Conversation: neutral

Social media posts about regional topics reflect a mix of cultural pride, diplomatic efforts, and health/economic concerns with no direct mention of Lisa Hanna's skincare brand.

regional cooperationculinary heritagehealth and economic initiatives

Voices on X

"Balen Shah's victory in Nepal suggests a shift away from traditional 'Pro India' or 'Pro China' labels towards a dignified bilateral partnership focusing on economic diplomacy and regional markets."

@firstpost · India · just now · View on X

"Lassa fever remains a persistent threat across the ECOWAS region, and staying informed matters.

The latest Lassa Lens Initiative Newsletter is out, bringing key updates on vaccine development, preparedness efforts, and regional coordination to address the public health threat. "

@nighealthwatch · Abuja, Nigeria · just now · View on X

"A plate of biryani offers a burst of💰 flavors. Made with basmati rice and p🧢ecorino cheese, it refl🌺ects Indian heritage. Regional variations add unique flavors. Such cuisine unites people across shared meals. https://t.co/VonHGCWqes"

@artemis16667 · just now · View on X

"Africa Regional Tobacco Control Core Partners Forum provides an opportunity for various partners to review progress in tobacco control initiatives funded through grants from Gates Foundation and map out common strategies to accelerate action & make impact.@WHOEMRO @doriskirig"

@wkmaina2006 · Nairobi · just now · View on X

Based on 20 posts from X · Apr 15, 2026

Viewpoint: Hanna is not softening her message for a beauty industry built on insecurity. At 50, she is making the argument plainly: women are not diminished by time, they are deepened by it. Her brand's 'aging intelligently' philosophy directly challenges an industry that has long sold Caribbean and Black women the idea that younger is better and that standards originate elsewhere. That she is building this counter-narrative from her own name, her own story — rural Jamaica to Miss World to Parliament to luxury skincare — gives it a credibility that no marketing campaign can manufacture.

Viewpoint: Lisa Hanna Beauty launching at The Spa by Equinox Hotels in New York is not a small detail. Equinox is a byword for aspirational luxury — and securing that placement with a debut seven-product line signals that Hanna is not testing the waters. She is entering at the premium tier, projecting over US$1 million in first-year sales, and competing in a global market dominated by European and American heritage brands. For the Caribbean, that ambition alone shifts the conversation about what regional entrepreneurship can look like.

Lisa Hanna, a former Miss World and a Jamaican minister of government has always understood the power of a platform. For nearly two decades, she used it in Parliament. Now she is using it to sell something more personal — and arguably more lasting.

Lisa Hanna Beauty is not just a skincare line. It is a deliberate statement from a Caribbean woman who has lived publicly, aged visibly from the young 18 year old who won the Miss World crown back in 1993. She has chosen to make that a selling point rather than something to conceal. In a global beauty industry still dominated by anti-aging anxiety and Eurocentric standards, that positioning is genuinely countercultural.

Not that it is a completely new road for a Caribbean woman known for her beauty, as Rhianna, the Barbadian national hero and global pop star,  launched her own cosmetics product line with luxury partner LVMH - Fenty Skin and Fenty Beauty - back in 2020. The line has recently expanded into the India market.

Hanna has been preparing her market for this new venture for months, teasing her viewers on social media with videos of her speaking on her skin treatment or on political matters while applying lotions. Many wondered why. Now we know. It was a guerrilla marketing campaign, getting traction for her product before it even existed.

What gives us pause is the broader question of execution. Luxury skincare is a brutally competitive market, and goodwill and celebrity alone do not sustain brands. The five percent profit commitment to her foundation is commendable — but the numbers only matter if the business performs.

For the Caribbean, though, the symbolism matters now. A woman from rural Jamaica, Miss World at 18, parliamentarian for 18 years, launching a luxury brand at 50 on her own terms — that is a story worth watching, and worth rooting for.